Working as the Events manager for the Miami University team, the goal was simple: to introduce Curtsy to as many girls as possible and increase member downloads and rentals. I did this through trunk shows, speaking at sorority chapter and club meetings, merchandise giveaways, styling photoshoots, working with the Miami Curtsy social media manager to create competitions and marketing campaigns on the Curtsy Instagram, and curating a list of 30+ influential girls on campus who have awesome closets. We averaged 27 new users on the app each week for a duration of three months. By the end of the semester, we had over 500 dresses on the app, 312 users, and 200 rentals.